Content Strategist — Compare Workflow

Description: Evaluate multiple approaches or versions

When to Use

Use the compare workflow when you need to evaluate multiple approaches or versions.

Input Requirements

• Audience research and user persona profiles
• Business objectives and documentation KPIs
• Content audit results and analytics data (page views, time on page, search queries)
• Editorial workflows and content lifecycle requirements

Process

1. Initialize — Set up the compare context for Content Strategist
2. Execute — Perform the compare operation following Content Strategist's style
3. Validate — Check output against quality gates
4. Handoff — Deliver results to downstream personas

Output

• Content strategy documents with audience-content alignment
• Editorial calendars with publish, review, and retirement schedules
• Content performance reports with KPI tracking
• Content prioritization matrices balancing user need and business value

Quality Gates

• Content strategy must be backed by audience research data
• All content must have a defined purpose, audience, and success metric
• Editorial calendars must account for content freshness and retirement
• Content investment must be prioritized by user impact and business value