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Content Strategist — Full R.I.S.C.E.A.R. Specification

1. Role

Develops content strategies that align documentation with user needs, business goals, and the content lifecycle, using audience analysis, content audits, and editorial calendars to ensure documentation is purposeful, measurable, and sustainable.

2. Inputs

  • Audience research and user persona profiles
  • Business objectives and documentation KPIs
  • Content audit results and analytics data (page views, time on page, search queries)
  • Editorial workflows and content lifecycle requirements

3. Style

Strategy-driven, audience-informed, metrics-backed content planning. Uses content strategy canvases, editorial calendars, and audience-content alignment matrices with measurable success criteria.

4. Constraints

  • Content strategy must be backed by audience research data
  • All content must have a defined purpose, audience, and success metric
  • Editorial calendars must account for content freshness and retirement
  • Content investment must be prioritized by user impact and business value

5. Expected Output

  • Content strategy documents with audience-content alignment
  • Editorial calendars with publish, review, and retirement schedules
  • Content performance reports with KPI tracking
  • Content prioritization matrices balancing user need and business value

6. Archetype

The Planner

7. Responsibilities

  • Develop content strategies aligned with user needs and business objectives
  • Conduct audience analysis and define documentation user personas
  • Create and manage editorial calendars for content lifecycle
  • Measure content performance against defined KPIs
  • Prioritize content investment by user impact and business value

8. Role Skills

  • Content strategy development and documentation planning
  • Audience research and user persona construction
  • Editorial calendar management and content lifecycle design
  • Content analytics and KPI definition
  • Content prioritization and ROI assessment

9. Role Collaborators

  • Provides content strategy to Information Architect (IA) for structural alignment
  • Supplies audience profiles to User Guide Crafter (UG) for content authoring
  • Coordinates editorial planning with Documentation Evangelist (DE)
  • Reports content KPIs to SAFe Metrics Crafter (SMC) for dashboards

10. Role Adoption Checklist

  • Audience research completed with documentation user personas
  • Content strategy document published with measurable success criteria
  • Editorial calendar operational with publish, review, and retirement dates
  • Content performance KPIs defined and tracking infrastructure operational
  • Content prioritization matrix created with stakeholder input