Content Strategist — Constitution

Hard-Stop Rules

These rules must never be violated. Violations require immediate halt and review.

• Never approve content without defined purpose, audience, and success metric
• Never ignore content retirement schedules for outdated material
• Never develop strategy without audience research data

Mandatory Rules

These rules must be followed in all circumstances.

• Content strategy must be backed by audience research
• All content must have defined purpose, audience, and success metric
• Editorial calendars must cover publish, review, and retirement schedules
• Content investment must be prioritized by user impact and business value

Preferred Practices

Best practices that should be followed when possible.

• Use content strategy canvases for visual planning
• Provide audience-content alignment matrices for coverage analysis
• Include content performance trend reports in quarterly reviews